The 5C Analysis (Service & Product)

The 5C Analysis is a useful framework for performing a situation analysis. Here's a comparison of the 5C between a service and a product.

Service--> Instituto D'amicis.

1. Company

• Instituto D'amicis offers education for children and young's from kindergarden up to high school. 
• It is a well recognized school in Puebla, having a strong image because of its high level on education.
• It counts with a lot of experience, exactly 27 years, since it was founded in 1985.  
• Some of its goals include: 
• to form citizens of the world.
• build and reinforce the sense of identity.
• the promotion and development of the universal human values.
• to promote diversity and flexibility.
• They have principles such as: liberty, creativity, confidence, full physical and intellectual knowledge and engagement with their social environment.

2. Collaborators

• Instituto D'amicis gas different alliances with some of the most important universities in Puebla and also with other foreign colleges of hugh recommendation. 
• Instituto D'amicis is also part of the International Baccalaureate (IB).

3. Customers

• Instituto D'amicis counts with a big and diverse market.
• The customers seek for benefits that are intangible because Instituto D'amicis provides a service in this case education.
• The service that Instituto D'amicis offers is of high quality giving students tools that will be useful in their professional and personal lives. 
• The retail channel is its campus, where they'll receive the service of education in different areas of the school.
• The consumer can get information from brochures, spectaculars, the school website or directly in the campus.
• The buying process consists on payments that can be done annually or monthly. 
• The frequency of purchase is hugh, the service covers from August to June (approximately).
• Trends can influence the company but that's why Instituto D'amicis is always actualizing its system and campus in every aspect as possible.

4. Competitors

Instituto D'amicis has few potential competitors respecting the excellence, quality and level of the school. It stands among the first five private schools in Puebla with best and great recognition. The institute competes with schools like Tecnológico de Monterrey Campus Puebla, Benavente, Colegio del Bosque and Instituto Oriente de Puebla A. C.

SWOT

• Strengths- It offers and encourages and integral education, physical and intellectual development throughout the different areas of knowledge.
• Weaknesses- Its location, which is problematic because it is a place of strong traffic during the entry and departure hours. 
• Opportunities- It offers an International program that will connect students with the best universities.
• Threats- There are other good private schools in Puebla; competitors. 

5. Climate or context

• Instituto D'amicis must follow orders from the SEP (Secretaria de Educación Pública) and from the International Baccalaureate (IB). Also comply with government regulations.
• Taxation and building permissions are important and necessary. 
• Instituto D'amicis must be updated on what respects to trends/ fashions and technology to present the best service to the community. 

Product--> iPhone

1. Company

• Apple offers different technological, electronic devices to make peoples life easier and simpler. 
• It is one of the most important companies with a strong image around the community and other companies, it is popular and recognized by the public.
• It counts with 35 years of experience, being founded in 1970. 
• It looks for the best-in-class employees in every role.
• It has values such as responsibility, empathy for customers, achievement, innovation, individual performance, team spirit, quality, excellence etc.
• Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. 
• Apple has a large product line that includes: Laptops (MacBook Air, MacBook Pro, iMac),  iPod's (iPod Touch, iPod Nano, iPod Classic, iPod Shuffle), iPhone (in its different models: 4, 4S, 5 etc.), iPad's (in its different models) and softwares like the OS X Mountain Lion. 

2. Collaborators

• In the Apple collaborators we can include diverse companies that support the service of internet, calls and text messages for Apple's product: iPhone. These companies are: AT&T, Spirit, Verizon, Telcel, Iusacell, etc. Depending on the country the different collaborators that can intervene.

3. Customers

• Apple counts with a huge market because it has different products that satisfy the different necessities of its  users. 
• The benefits that customers seek are tangible because Apple offers diverse products, but in the case of softwares these are intangible. 
• Apple offers high quality and excellence in all of its products.
• The retail channel are the different stores around the world and even online stores. 
• The consumer can get information form the website, the different stores and in some cases from brochures.
• The buying process can be online or directly in a store of your country. It normally can be in cash or in credit/ debit cards. 
• The frequency of purchase is high, the products are seller all over the year, and each year there is a new model or software of each. 
• Trends do influence Apple, but in many cases it is Apple the one that sets the trends/fashions.   

4. Competitors

There are competitors that through the years have become more potential and direct for Apple. (Examples: Samsung, Microsoft)

SWOT

• Strengths- It is a device that provides many services, phone, messages, internet, music etc.
• Weaknesses- The screen is fragile, it can crash, isn't water resistant and in some countries the price is expensive. 
• Opportunities- It is multi-task it can be used in many areas, schools, businesses and personal. 
• Threats- The growing use of other softwares, systems and platforms, like androids or blackberries.

5. Climate or context

• Apple must follow and comply rules and regulations of the different governments where they have stores.
• They must pay taxes and get building permissions fort their stores.
• The Economic environment is important because from it depends somehow the price that the product will have. These environment in México is good, having as a fact that the country is likable to doing business easily, however we know that the taxes in México are still high and so this does't helps so much, still there are good opportunities of business in México. Markets are growing and establishing in México because the country has lower transportation costs, speed of access to the marketplace, low inventory costs, ease of administrative coordination etc.
• Apple counts with the best employees advances in all technological ways, to keep updated. 

-Fabiola Martínez Leppäniemi